What is Social Media Marketing?

Social media marketing, in simple terms can be defined as the use of social media platforms for marketing purpose. It is done with the purpose of building a brand and image and driving traffic to the website. It also increases sales of the business. What is very important to note about social media marketing is that it must be planned and done strategically to get results.  Gradually, marketing methods have evolved from billboards to print media and broadcasting on television and radio to Digital Marketing. Therefore, considering the changing market requirements, social media marketing company in vadodara has come into latest trend.

Let’s look at some interesting statistics about Social media before we move onto social media marketing. Neil Patel (Founder of Ubbersugest), claims, “Social media is the fastest growing trend in the history of the world”. Furthermore, he claims that this sector has grown faster than internet itself and one out of every four humans has a Facebook account. A research says, 88% of companies are using social media as primary advertising channel.

Considering the above statistics, it is obvious that Social media is a platform with a wide scope. Therefore, anybody seeking to do Social Media Marketing is definitely in for a huge success. However, it should be coupled with the right strategy and choice of social media platform.

How to plan social media marketing strategies?

First of all, it is important to identify the goal for marketing. Thereafter, make a clear choice regarding which social media platform to use. Next decide the right time and frequency for posting and publishing your content. Once posting begins, keep a regular check on the response in the form of comments, tags, messages and post engagements. Also keep a regular check on analytics to make necessary changes wherever required. These could be changes not only in the posts and advertisements but also in services and support. With a well-planned social media marketing strategy, we get a lot of benefits. Users on social media can be classified mainly by demographics and psychographic factors.

Varnek Digital is a social media marketing company in Vadodara with a huge experience in various business fields. Varnek provides social marketing service in vadodara considering all the above points. We believe in providing excellence.


Want a free initial consultation?

We at Varnek Digital provide you with a free initial consultation. We are among the very few social media marketing agencies in Vadodara that provide this facility. Our prime motto at Varnek Digital is customer satisfaction and providing quality over quantity. Therefore, we are among the top notch social media marketing companies in Vadodara.

Social media marketing is using various social media platforms to benefit your business by marketing on them. It involves multiple strategies with multiple different platforms.

Social media has been very much in trend since last few years and has a lot of users online. Therefore, it is very easy to reach out to them where they are easily available.

  • -  The greatest benefit is that with regular and strategic social media marketing, you can become big, a well recognized brand.
  • -  Furthermore, it is very much cost effective compared to traditional marketing and also helps you channelize your money towards prospective customers only.
  • -  Social media often not only drives more leads but also the conversion rates are higher and therefore you get more customers through social media marketing.

Varnek Digital holds a mastery over planning strategies for your social media marketing. Furthermore, Varnek has helped many start ups become brand through their skills in social media marketing.

Varnek digital is a social media marketing company in Vadodara that has experience of dealing with versatile sectors of industry ranging from Education industry to metals and alloy company. Varnek has successfully helped all the clients to achieve their targets and become a brand in their fields. We provide social media marketing service in Vadodara as well as Rajkot.

What are the benefits of social media marketing?